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META

Role: Product Designer (VR, iOS/Android applications, Web)
responsible for Research, Design System Creation (new products), Ideation.

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*Due to company policies, final designs must be behind a locked file.

RESEARCH

Meta’s UX Research team had already conducted extensive studies on virtual reality, including user demographics and expectations. Our team leveraged these insights to better understand the evolving VR user base and inform the types of experiences and stores we prioritized. Additional research revealed a growing demand for e-commerce in VR, highlighting its potential to drive both user engagement and revenue growth.

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BRAINSTORMING

In a design-led brainstorming session, cross-functional partners from Product, Business Operations, and Engineering collaborated to generate How-Might-We statements, use cases, and user journeys.

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We categorized our HMW statements into six key themes: Awareness, Purchases, Social, Search, Experience, and Accessibility. To streamline prioritization, I implemented a color-coding system—groupings with 1–2 similar statements were marked in purple, while clusters of 3–6 were marked in red. This visual organization helped the team quickly identify areas of focus during the next phase of design.

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IDEATION

Next Project

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