META
Role: Product Designer (VR, iOS/Android applications, Web)
responsible for Research, Design System Creation (new products), Ideation.
*Due to company policies, some of my work must be behind a locked file. However, you can scroll down for more on my design process.
Research
Meta's UX Research team had already completed an abundance of research within virtual reality, including user demographic statistics and what users wanted out of VR. Our team dug into this research to get a better understanding of the VR user base and where it was headed. This would help to tailor different experiences as we create the product, as well as what type of stores should be included. ​​Further research showed how e-commerce is growing on VR and what users are wanting out of virtual reality experiences. Additionally, e-commerce is expected to heavily influence revenue growth within VR.
Brainstorming
In a design-lead brainstorming discussion, product, business ops, and engineering came together to create how-might-we statements, use cases, and user journeys.
Our HMW statements were organized into 6 categories: Awareness, Purchases, Social, Search, Experience, and Accessibility. If there were multiple cards with similar statements, I coordinated by color - those with 1-2 similar cards were colored purple and those with 3-6 similar cards were colored red. This allowed for easier prioritization in the subsequent design process.
Ideation
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