Meta
"Creating products that bring people closer."
Menlo Park, California
United States
Last login:
9/29/2025
*Due to company policies, final designs have to be behind a locked file.
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Quest Analytics Introduction
Overview:
At Meta, I collaborated with cross-functional teams to explore how virtual reality could support new forms of e-commerce. With VR adoption rapidly expanding, we aimed to design experiences that would not only drive engagement but also unlock new revenue opportunities for both creators and businesses.
Problem Statement:
Meta identified a growing demand for e-commerce in VR, a high-potential driver of engagement and revenue. However, current experiences don’t meet user expectations for usability and social connection. Our team’s challenge was to bridge that gap with designs that delight users and support Meta’s business goals.
The Process
The Research:
Meta’s UX Research team had already conducted extensive studies on VR usage, covering user demographics, behaviors, and expectations. We leveraged these insights to ground our design direction.
Key research highlights:
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Emerging demand for VR e-commerce: Users expressed interest in shopping within immersive environments, particularly for categories like gaming, fashion, and home decor.
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High expectations for usability: VR users desired intuitive navigation and frictionless checkout experiences.
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Social influence on shopping: Many participants emphasized the importance of social proof and shared experiences in their purchase decisions.
This research confirmed the opportunity to design VR shopping flows that felt both immersive and accessible.
The Research:
To generate solutions, we ran a design-led brainstorming session with Product, Business Operations, and Engineering. Using How-Might-We (HMW) statements, we mapped potential user journeys across a variety of scenarios.
We categorized ideas into six themes:
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Awareness – how users discover products in VR
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Purchases – frictionless checkout flows
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Social – shared shopping experiences with friends
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Search – intuitive ways to find products
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Experience – immersive, engaging browsing environments
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Accessibility – inclusive design for diverse users
To prioritize quickly, I introduced a color-coding system:
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Purple = small groupings (1–2 similar ideas)
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Red = larger clusters (3–6 related ideas)
This made patterns more visible and allowed the team to focus efforts where the most opportunity emerged.
User Persons & Journeys:
From our clustered themes, I created lightweight personas and scenarios to frame design decisions:
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The Shopper – motivated by exploration and deals
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The Gamer – seeking in-game add-ons and upgrades
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The Decor Shopper – visualizing home goods in immersive settings
These personas helped the team align around user needs and ensure design explorations addressed real-world contexts.
User Persons & Journeys:
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Sketches: Rapidly explored early concepts for awareness, browsing, and checkout flows.
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Wireframes & Mockups: Developed high-fidelity designs to bring VR storefronts to life.
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Testing: Validated designs through user feedback sessions.
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Collaboration: Partnered with Engineering to align on feasibility, performance, and scalability.
