*due to company policies, final designs must be behind a locked file
ABOUT
Meta's core portfolio includes Facebook, the world's largest social network; Instagram, a leading photo and video sharing platform; WhatsApp, a globally dominant messaging service; and Messenger. Together, these platforms serve nearly 4 billion monthly active users worldwide.
Beyond social media, Meta is a pioneer in immersive technology through its Reality Labs division, which develops virtual reality (VR) and augmented reality (AR) hardware and software — including the Meta Quest headset lineup and the Ray-Ban Meta smart glasses. The company is a leading investor in the development of the metaverse, a vision for a persistent, interconnected digital world.
ROLE
Product Designer: Synthesize user research, develop personas, ideate through sketching, and produce high-fidelity mockups to define and communicate design solutions.
Tools: Figma, FigJam, Procreate
Skills: Design system, UI/UX, Composition, Interaction Design, Design Standards, Whiteboarding, Prototyping, Product Design Thinking, Research Synthesis, Competitive Analysis, Data Analysis: Quantitative and Qualitative, Journey Mapping, Brainstorming
New Product Experimentation
RESEARCH
Meta’s UX Research team had already conducted extensive studies on virtual reality, including user demographics and expectations. Our team leveraged these insights to better understand the evolving VR user base and inform the types of experiences and stores we prioritized. Additional research revealed a growing demand for e-commerce in VR, highlighting its potential to drive both user engagement and revenue growth.
77%
of users say they are in need of more social engagement in VR
66%
of consumers are interested in VR shopping experiences
Brainstorming
In a design-led brainstorming session, cross-functional partners from Product, Business Operations, and Engineering collaborated to generate How-Might-We statements, use cases, and user journeys.
We categorized our HMW statements into six key themes: Awareness, Purchases, Social, Search, Experience, and Accessibility. To streamline prioritization, I implemented a color-coding system: groupings with 1–2 similar statements were marked in purple, while clusters of 3–6 were marked in red. This visual organization helped the team quickly identify areas of focus during the next phase of design.
Ideation began with rough sketches and progressed to high-fidelity wireframes and prototypes. All final designs are kept in a locked file.
Ideation
