HATCH
Role: Product Designer (iOS application)
responsible for Research, Design System Creation, UI Design.
With the sheer volume of content creators online, making meaningful connections can be challenging, often limited to comment sections or overlooked DMs. This makes it difficult to secure brand partnerships or collaborate with creators who share a similar following. Hatch was built to solve this.
Hatch is a platform designed to connect content creators for meaningful collaboration. Users can search for others based on shared interests, engagement levels, and follower count. Leveraging machine learning, Hatch learns user preferences over time, suggesting potential collaborators by analyzing previous matches and dislikes to deliver more relevant, personalized recommendations.
While I participated in some usability testing post-ideation, my primary focus was on research and UI design. Given more time, I would have liked to explore dashboard concepts to visualize engagement metrics and enable users to compare performance across multiple creators.
I partnered closely with engineering to ensure the designs were feasible and aligned with project timelines. To streamline development, the team recommended leveraging existing components from the design system we were building on, allowing us to maintain consistency while staying on schedule.
